AGFA HealthCare

We engaged with South Manchester Radiology to enable an objective review of our demonstration performance and bid proposal in a new territory for our UK business. Rizwan and his team engaged to fully review our demonstration and proposal with a holistic review on our approach. SMR operated with honesty, objectivity and passion and we knew immediately that we had the right partner to deliver a creative injection to our bid. We were able to re-affirm some of our win themes and also spotlight some of our offerings that we’d not leaned in heavily enough to, that were sweet spots.

The collaboration was of a very high calibre, professional and thought through. The way Dr Malik operates coolly, calmly and offering a transparent and direct approach to conversation and business meant that we really valued the engagement. This has led us to a continued engagement with SMR and we consider Rizwan a leading key opinion leader and our relationship remains ever present. 

Roberto Anello, AGFA HealthCare
Regional President, Northern Europe