Qure.ai
Advising a large multinational healthcare imaging supplier on a sales pitch and bid proposal
The brief
Qure.ai needed to test and refine their approaches to presenting and selling AI diagnostic imaging solutions to NHS clients. Ensuring the materials and pitches resonated with NHS stakeholders was crucial.
Our approach
SMR Health & Tech employed a structured approach:
Conducted workshops with internal stakeholders to scope and refine marketing and sales materials suitable for NHS clients
Facilitated realistic mock meetings and scenarios for Qure.ai teams to practice their pitches, incorporating real-world themes and objection handling
Tailored content to a range of NHS stakeholder personas
Reviewed the performance of each Qure.ai team member, offering personalized advice for improvement
The impact
The initiative resulted in significant advancements in both the content and delivery of AI presentations:
Enhanced Preparedness: Qure.ai teams practiced in a safe "sandbox" environment, gaining confidence and refining their approach
Content Relevance: Marketing materials were validated with real-life clinicians, ensuring they met NHS standards and expectations
Team Improvement: Individual feedback helped team members enhance their pitch and approach, increasing the likelihood of successful AI solution adoption by NHS clients
The feedback
“SMR Consulting’s structured and practical approach effectively prepared Qure.ai teams to present AI solutions in diagnostic imaging. This project set a new benchmark for AI adoption in healthcare, combining innovation with practical, real-world application’.”
- Darren Stephens
Senior Vice President & Commercial Head UK and Europe